Forget Trends.
Let’s Create Something New.
We work with brands, visionaries, and industry leaders who dare to do something new.
Who we are
Beyond architecture, interiors, and branding.
We orchestrate the guest-facing experience system.
We shape what people feel.
Through creative design, strategy, and sensory experiences, we create environments that transform brands, engage audiences, and leave lasting impressions.
Lukas
.png)
Cabalka
Lukas Cabalka
About Lukas
Co-Founder & Chief Creative Director
Creator. Instigator. Experience Alchemist.
Lukas doesn’t talk about Lukas. He talks about art, philosophy, psychology, fashion, and design—beauty in all its forms. A storyteller obsessed with atmosphere, emotion, and the invisible threads that connect people to places.
Born in Europe, based in North America, shaped by the world.
Lukas has spent 20+ years redefining entertainment, hospitality, and retail across Asia, the Middle East, Africa, Europe, and North America. From medieval castles to skyscrapers, luxury resorts to avant-garde urban spaces, his work doesn’t just fill a space—it transforms it into a moment that captivates, engages, and lasts.
A rare fusion of artistic vision and business intelligence.
Lukas has created immersive shows, brand-defining activations, high-tech spectacles, and cultural movements for the world’s leading brands. He has also worked with top global agencies, including McCann, Ogilvy, Jack Morton, and Avantgarde, pushing creative boundaries and redefining experiences.
What sets him apart?
He sees, hears, and feels what others don’t.
The flicker of light before the reveal.
The shift in sound before the emotion.
The scent that makes you remember.
The moment that turns an audience into believers.
100+ projects. 4 continents. Countless stories.
The next one could be yours.
Signature Review™ & Visionary Guide™
Smart solutions, sharp insights. We refine experiences, enhance guest journeys, and empower leaders to create unforgettable moments — driving engagement, loyalty, and growth.















.avif)











Our Creative Studio
A glimpse into a world where imagination meets innovation. Where we craft differentiation, immersive storytelling, and unforgettable experiences that set new industry standards.

.avif)





















.avif)



.avif)





















.avif)



























































































