Client: Deutsche Bank
Project: Sensory Walk – Immersive Multi-Sensory Experience
Deliverables:
• Creative direction and concept development
• Design of a walk-through sensory experience
• Integration of light, scent, color, and music to engage the senses
• Use of specialty Japanese scent machines for fragrance experiences
• Custom-designed soundscapes tailored to energize, calm, and inspire
• Theatrical lighting design to enhance emotional responses
Solution:
For a special Deutsche Bank event, we transformed an old brick factory — specifically its historic firing tunnel — into an immersive sensory journey designed to evoke emotion and stimulate the senses.
Our concept, Sensory Walk, invited guests to explore a series of curated environments where light, scent, color, and sound worked in harmony to create distinct emotional responses — from calm and introspective moments to energizing and uplifting sensations.
We integrated specialty Japanese scent machines to release precise fragrances that corresponded with each space’s mood. Carefully designed soundscapes elevated the experience, blending ambient music, rhythm, and melodic cues to guide guests through each sensory shift. The theatrical lighting design added depth, creating moments of awe, reflection, and surprise.
Impact:
The Sensory Walk became a memorable highlight of Deutsche Bank’s event, captivating guests with its immersive and unconventional approach. By blending sensory elements in a carefully curated journey, we created a unique experience that inspired curiosity, engagement, and emotional connection — leaving a lasting impression on attendees.
Behind the Scenes:
A glimpse into the creativity, craft, and detail that shape each unique experience — from vision to reality.
