Client: P&O Cruises
Project: Multi-Use Entertainment Space & Immersive Concepts
Deliverables:
• Creative direction and concept development
• Strategic design for multi-functional space utilization
• Development of light shows and immersive technology-driven entertainment concepts
• Integration of advanced technologies including:
• LED-lit glass dome
• German automation system
• 3D flight rigging for performers
• Vertical scenery elevation systems
• Laser mechanisms and winch systems
• Concept creation for live performances, social gatherings, and light shows
Solution:
Our collaboration with P&O Cruises focused on unlocking the full potential of a remarkable multi-use space — an impressive glass-roofed dome designed to transform from a swimming pool by day into a social and entertainment hub by night.
Leveraging the space’s advanced technical capabilities, we designed multiple concepts that integrated cutting-edge elements such as LED lighting across the glass dome, 3D flight systems for aerial performances, and dynamic laser shows. We developed creative strategies to maximize these technologies — from immersive light displays to stunning live shows that merged vertical staging, automation, and striking visual effects.
Our approach ensured the space could flexibly shift between being a tranquil daytime retreat and a captivating nighttime spectacle — blending social interaction with entertainment innovation.
Impact:
Our creative solutions transformed the dome into a standout feature for P&O Cruises, enhancing guest engagement and setting a new standard for cruise ship entertainment. By reimagining the space’s possibilities, we helped create unforgettable moments that seamlessly combined technology, artistry, and immersive storytelling.
Behind the Scenes:
A glimpse into the creativity, craft, and detail that shape each unique experience — from vision to reality.
