Central - Phuket, Thailand

Project: Immersive Entertainment Experience for Grand Opening

Deliverables:

• Creative direction and strategic development

• Concept design and immersive experience creation

• Digital set design using advanced LED screen integration

• Automation and lighting design

• Show production and execution

• Costume design, scenic design, and surrealist visual elements

• Collaboration with Cirque du Soleil artists and performers

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Solution:

For the grand opening of Central Phuket, a landmark retail, tourism, hospitality, and entertainment hub, we designed a groundbreaking immersive experience that blended art, technology, and live performance. Our concept introduced an unforgettable show featuring Cirque du Soleil-inspired artistry infused with surrealist elements, immersive costumes, and dynamic scenic design.

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We utilized cutting-edge technologies, including extensive LED screens as a digital set design, combined with automation and innovative lighting solutions to create a captivating visual journey. The result was a seamless fusion of performance, technology, and immersive storytelling that elevated the entire guest experience.

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Impact:

This unforgettable opening experience positioned Central Phuket as a must-visit destination, setting new standards for retail and entertainment in the region.

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The show’s unique blend of artistry, technology, and immersive elements became a powerful draw for tourists and locals alike, enhancing footfall and reinforcing Central Phuket’s status as a premier destination in Thailand.

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