Client: Confidential Developer, Kingdom of Saudi Arabia
Project: Dome - Arte, Innovative Multi-Use Real Estate Concept
Deliverables:
• Creative direction and strategic development
• Concept design for multi-use spaces
• Integration of creative technology, fine arts, and scenic design
• Architectural vision for dual-purpose spaces
• Design of an air fountain and aerial automation for scenography
• State-of-the-art designer furniture and artistic flooring concepts
• AR and AI integration for interactive experiences
• Multi-genre show concept development
Solution:
We developed a visionary concept for a confidential developer in Saudi Arabia, designed to transform a future mixed-use real estate project into a truly unique and dynamic destination. The concept introduced a “double life of spaces” — a transformative design approach where business-focused environments during the day would seamlessly shift into leisure and entertainment hubs by night.
Utilizing cutting-edge creative technology, we envisioned immersive environments featuring an air fountain, automated aerial scenography, and interactive elements powered by AR and AI. The design included bespoke furniture, artistic flooring installations, and a multi-genre show concept that would activate key spaces during evening hours.
Our vision redefined the traditional use of spaces — turning daytime meeting areas into vibrant piazzas, social hubs, and even intimate theatres by night — ensuring the development offered a fluid, adaptable experience for residents, guests, and visitors alike.
Impact:
This forward-thinking concept, designed to elevate guest engagement, cultural experiences, and social interaction, will provide the development with a distinctive identity and become a standout landmark in Saudi Arabia’s evolving landscape. As a confidential project still in progress, this innovative concept remains poised to redefine the future of mixed-use destinations.