Client: Costa Cruises
Project: Innovative Experience & Entertainment Strategy
Deliverables:
• Creative direction and strategic development
• Concept design for entertainment, retail, and F&B experiences
• Development of new venue concepts
• Immersive experience integration
• Innovation strategy to elevate guest engagement and loyalty
• Revenue-generating experience concepts
Solution:
Over five months, we collaborated with Costa Cruises to develop innovative concepts and strategies designed to enhance guest experiences and set a new standard for entertainment at sea. Our focus was on creating immersive, engaging experiences that would strengthen guest loyalty and attract new audiences.
We explored fresh approaches to entertainment, recommending changes in form, genre, and style while designing new venue concepts to maximize impact. Our proposals introduced immersive elements that merged storytelling with technology, unlocking new revenue potential. Additionally, we provided strategic concepts for retail, F&B, and other onboard experiences to create a cohesive and elevated guest journey.
Impact:
Our forward-thinking concepts positioned Costa Cruises to differentiate itself in a competitive market, offering memorable and revenue-enhancing experiences that deepen guest connections and redefine onboard entertainment.
Behind the Scenes:
A glimpse into the creativity, craft, and detail that shape each unique experience — from vision to reality.
