Client: BurJuman, Dubai
Project: Innovative Retail Experiences & Activations
Deliverables:
• Multi-year creative consulting and strategy
• Concept development and experience design
• World premiere experiences and exhibitions
• Creative technology integration for exterior façade design
• Fashion, food, and cultural festival concepts
• Interactive installations and immersive activations
Solution:
Over a five-year collaboration, we partnered with BurJuman to develop a series of unique, high-impact experiences designed to enhance customer loyalty, attract new visitors, and drive revenue growth.
As a leading luxury retail hub in the Burj Dubai area, BurJuman sought innovative concepts that would stand out in Dubai’s competitive landscape.
Our work included the world premiere of the Da Vinci Interactive Exhibition, BurJuman Fashion, Masters of Magic, Broadway Miniatures, and a vibrant Food Festival. Additionally, we developed groundbreaking façade concepts using creative technologies, transforming the exterior into an engaging visual spectacle.
Impact:
Our collaboration introduced multiple world-first experiences, elevating BurJuman’s reputation as a trendsetter in retail innovation.
By blending immersive storytelling, creative technology, and bold activations, we helped the shopping destination boost footfall, enhance customer engagement, and reinforce its status as a luxury retail landmark in Dubai.
Behind the Scenes:
A glimpse into the creativity, craft, and detail that shape each unique experience — from vision to reality.
