Client: Grand Fiesta Americana Coral Beach, Cancun
Project: Ceiba – The Tree of Mayans & Immersive Lobby Experience
Deliverables:
• Creative direction and strategic consulting
• Concept development for a transformative lobby experience
• Design of a 17m tall water fountain with creative technology integration
• Interactive water display capable of projecting text and artistic designs
• Scenic design for a Cirque du Soleil-style evening show
• Automation, special effects (Kabuki drops, lasers, projection mapping, winches), and immersive elements
• Development of the world-premiere show concept: Ceiba – The Tree of Mayans
• Budget planning, timelines, and full project documentation
Solution:
We were engaged to deliver a game-changing concept for Grand Fiesta Americana Coral Beach, aiming to transform the resort’s grand lobby into a vibrant focal point. Inspired by the rich cultural heritage of the region, we envisioned a 17m tall water fountain that would serve as both a mesmerizing daytime installation and a dynamic evening show set.
By day, the fountain’s innovative technology printed text and artistic designs on cascading water, creating a captivating visual spectacle. By night, the fountain transformed into a stunning show set for Ceiba – The Tree of Mayans, a world-premiere performance inspired by Mayan mythology. This immersive production combined automation, lasers, projection mapping, and special effects to deliver an awe-inspiring guest experience.
Impact:
Our visionary concept positioned the lobby as a vibrant social hub — drawing guests to the heart of the resort and enhancing engagement with surrounding bars, restaurants, and retail spaces. The innovative fusion of water, technology, and performance created a memorable guest experience, reinforcing the hotel’s position as a trailblazer in experiential hospitality.
Behind the Scenes:
A glimpse into the creativity, craft, and detail that shape each unique experience — from vision to reality.
