Client: Da Vinci Exhibition, Dubai
Project: Da Vinci – The Interactive Exhibition
Deliverables:
• Creative direction and concept development
• Exhibition design across three floors
• Interactive installations and hands-on exhibits
• Collaboration with entities from Italy, Australia, and Canada
• Reproductions of Da Vinci’s inventions crafted with authentic materials and methods
• Strategic positioning for the venue and developer
Solution:
We curated, produced, and delivered Da Vinci, a groundbreaking world-premiere interactive exhibition that redefined cultural engagement in the Middle East. This first-of-its-kind experience showcased Da Vinci’s art and inventions through immersive, hands-on displays—allowing visitors to touch, feel, and interact with meticulously crafted reproductions such as the flying machine and bicycle, all built using original techniques and materials.
Spanning three floors of a shopping center, the exhibition attracted a diverse audience—from families and students to art enthusiasts and the general public. Beyond its educational value, Da Vinci positioned the venue, real estate developer, and shopping mall as pioneers in transforming retail spaces into innovative cultural destinations.
Impact:
Due to its overwhelming success and popularity, the exhibition was extended twice to accommodate ongoing demand. The project significantly boosted footfall, enhanced the mall’s reputation, and demonstrated the power of blending art, history, and interactive storytelling to captivate audiences.
Behind the Scenes:
A glimpse into the creativity, craft, and detail that shape each unique experience — from vision to reality.
