Client: Posadas Hotel Group – Live Aqua
Project: DéjàVu – Immersive Open-Air Dinner Theatre
Deliverables:
• Creative direction and concept development
• Experience design combining F&B, live entertainment, and venue transformation
• Strategic planning for revenue generation and brand positioning
• Design of a 360° scenic environment with immersive elements
• Concept creation for DéjàVu, a unique walk-through and dinner theatre experience
• Integration of live performances and curated dining elements
Solution:
We were engaged by Live Aqua to create an innovative experience that would blend dining, entertainment, and immersive storytelling — while also serving as a revenue generator and brand differentiator.
Inspired by the hotel’s underutilized garden space, we designed DéjàVu, a transformative open-air experience that reimagined the area as a captivating walk-through attraction. The concept combined a 360° scenic design, live stage performances, and immersive storytelling elements to create a multisensory dining journey.
Guests would transition from one experience to the next, with surprise moments unfolding throughout the evening — blending curated cuisine, artistic performances, and visually striking surroundings to captivate and delight.
Impact:
DéjàVu not only reimagined an overlooked space but also introduced a powerful new revenue stream for the hotel. By combining dining with immersive entertainment, the experience enhanced Live Aqua’s brand positioning, attracting both hotel guests and external visitors seeking a memorable, one-of-a-kind evening.
Behind the Scenes:
A glimpse into the creativity, craft, and detail that shape each unique experience — from vision to reality.
